---
title: Retailer X
description: "Introducing Harry Schuhmacher: one of the most interesting and memorable people you will meet in the beer industry. Listen as Tracy and Harry talk about"
image: https://isellbeer.com/hubfs/038_thumbnail-pn0r1gzgwp63nwab5jcboy8d73oqlsca16vzh23clk.jpg
---

iSellBeer Podcast

# Retailer X

Listen as Tracy interviews Retailer X. Retailer X has owned a small liquor store for more than two decades and has worked with his fair share of distributors and Sales Reps. His anonymity is to help you the sales rep imagine he is on your route. Retailer X’s stories and insights are authentic and yet…

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 iSellBeer with Tracy Neal for Sales Reps, Managers, and Beer Distributors owners who I Sell Beer

 iSellBeer with Tracy Neal for Sales Reps, Managers, and Beer Distributors owners who I Sell Beer

 Ep 038: Retailer X

 Ep 038: Retailer X

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 iSellBeer with Tracy Neal for Sales Reps, Managers, and Beer Distributors owners who I Sell Beer

 Ep 038: Retailer X

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### Ep. 38

![](https://isellbeer.com/hs-fs/hubfs/038_thumbnail-pn0r1gzgwp63nwab5jcboy8d73oqlsca16vzh23clk.jpg?width=352&name=038_thumbnail-pn0r1gzgwp63nwab5jcboy8d73oqlsca16vzh23clk.jpg)

iSellBeer Podcast

## Previous Episodes

### Ep.

[![](https://isellbeer.com/hs-fs/hubfs/.jpg.jpeg?width=352&name=.jpg.jpeg) ](https://isellbeer.com/podcast/jim-kenny-isellbeer-green-flash?ep=)

### Jim Kenny, iSellBeer, Green Flash

 Listen as Tracy interviews the VP of Sales at iSellBeer™, Jim Kenny. Jim shares stories from his years of experience in the industry, starting as a merchandiser, to sales rep, to running the popular craft, Green Flash, to helping teams sell more beer with the iSellBeer™ platform.  Prepare to inspired. Our industry is all about…

[ LISTEN NOW ](https://isellbeer.com/podcast/jim-kenny-isellbeer-green-flash)

### Ep.

[![](https://isellbeer.com/hs-fs/hubfs/037_thumbnail-pn0r1gzgwp63nwab5jcboy8d73oqlsca16vzh23clk.jpg?width=352&name=037_thumbnail-pn0r1gzgwp63nwab5jcboy8d73oqlsca16vzh23clk.jpg) ](https://isellbeer.com/podcast/jason-whitworth-markstein-beverage-co?ep=)

### Jason Whitworth, Markstein Beverage Co.

 Listen as Tracy interviews the VP of Sales at iSellBeer™, Jim Kenny. Jim shares stories from his years of experience in the industry, starting as a merchandiser, to sales rep, to running the popular craft, Green Flash, to helping teams sell more beer with the iSellBeer™ platform.  Prepare to inspired. Our industry is all about…

[ LISTEN NOW ](https://isellbeer.com/podcast/jason-whitworth-markstein-beverage-co)

### Ep.

[![](https://isellbeer.com/hs-fs/hubfs/040_SportsManagerx-poa4tds941pu90w6jjdtngkxx5jpw4fisx7yal5le0.jpg?width=352&name=040_SportsManagerx-poa4tds941pu90w6jjdtngkxx5jpw4fisx7yal5le0.jpg) ](https://isellbeer.com/podcast/sports-bar-manager-x?ep=)

### Sports Bar Manager X

 Listen as Tracy interviews Sports Bar Manager X. Sports Bar Manager X share insight on working with on premise accounts and best practices with his distributor partners and reps he has had over the years. Sales Reps will find this manager very familiar, just like those they have on their routes.​

[ LISTEN NOW ](https://isellbeer.com/podcast/sports-bar-manager-x)

[ View All Episode ](https://isellbeer.com/podcast/all)

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