---
title: "NBWA NextGen: Chris Landers, L. Knife & Son"
description: "Introducing Harry Schuhmacher: one of the most interesting and memorable people you will meet in the beer industry. Listen as Tracy and Harry talk about"
---

[Podcast ](https://isellbeer.com/podcast)

# [NBWA NextGen: Chris Landers, L. Knife & Son](https://isellbeer.com/podcast/nbwa-nextgen-chris-landers-l-knife-son)

 Written by [Tracy Neal](https://isellbeer.com/podcast/author/tracy-neal) | Feb 27, 2025 12:43:34 PM

This is the first of our four part series at NBWA Next Gen. Chris Landers is establishing a new legacy at L Knife and Son. Listen as Tracy and Chris talk about Chris’ first day selling beer, the things he learned and the relationships he made along the way. Our industry is all about our…

[View full post](https://isellbeer.com/podcast/nbwa-nextgen-chris-landers-l-knife-son)

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