---
title: Lester Jones, NBWA Chief Economist
description: "Introducing Harry Schuhmacher: one of the most interesting and memorable people you will meet in the beer industry. Listen as Tracy and Harry talk about"
---

[Podcast ](https://isellbeer.com/podcast)

# [Lester Jones, NBWA Chief Economist](https://isellbeer.com/podcast/lester-jones-nbwa-chief-economist)

 Written by [Tracy Neal](https://isellbeer.com/podcast/author/tracy-neal) | Feb 27, 2025 12:31:26 PM

Lester Jones is a mogul in our industry. He understands market trends better than anyone. We love talking sales execution with him. And we love talking sales rep level. Listen as Tracy and Lester talk about Lester’s first day on the job, the things he learned and the relationships he made along the way. Our…

[View full post](https://isellbeer.com/podcast/lester-jones-nbwa-chief-economist)

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